Stanford Graduate School of Business (GSB) is dedicated to supporting entrepreneurs and the broader community with research-based, founder-proven resources. In this six-week program, aspiring entrepreneurs and innovators will learn to research, craft, test, and transform their ideas into viable business concepts. Participants will dive deep into a four-step framework, The Startup Canvas, a proprietary tool developed at Stanford GSB as a way to systematize a pathway to market success.
Why do so many startups fail?
The Robert A. Magowan Professor of Marketing
Professor Lattin is the former faculty director of the Stanford Ignite–Bangalore program on innovation and entrepreneurship. More info
The Sanwa Bank, Limited; Professor of Marketing
Professor Shiv has done extensive work on the emotional brain, documenting its powerful role in shaping decisions and experiences. More info
The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology; Director, Center for Entrepreneurial Studies
Professor Zenios is the faculty co-director of Stanford GSBʼs Center for Entrepreneurial Studies. More info
slide-faculty-member-3097 slide-faculty-member-3098 slide-faculty-member-3096The Robert A. Magowan Professor of Marketing
Professor Lattin is the former faculty director of the Stanford Ignite–Bangalore program on innovation and entrepreneurship, and former curriculum director of the Stanford Seed Program. His research has examined consumer purchase behavior, customer relationship management, and loyalty/reward programs, with a more recent focus on customer acquisition, go-to-market strategy, and salesforce productivity. In the Stanford MBA program, he teaches elective courses on customer acquisition, building and managing sales organizations, and the fundamentals of effective selling.
The Sanwa Bank, Limited; Professor of Marketing
Professor Shiv has done extensive work on the emotional brain, documenting its powerful role in shaping decisions and experiences. His work includes the application of neuroeconomics to the study and practice of innovation and entrepreneurial leadership in companies, from Silicon Valley startups to Fortune 500 companies, as well as countries including India, Malaysia, and New Zealand. He frequently consults with and is on the advisory boards of several startups.
The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology; Director, Center for Entrepreneurial Studies
Professor Zenios is the faculty co-director of Stanford GSBʼs Center for Entrepreneurial Studies. He is an innovative teacher and researcher, and the main architect of Startup Garage, a popular GSB course that helps hundreds of Stanford GSB students and executives learn and apply the innovation processes that are at the center of the Silicon Valley ecosystem. He also oversees the Stanford GSB Venture Studio: a vibrant learning facility for Stanford graduate students across all disciplines who want to learn about designing and creating sustainable, high-impact ventures.
CEO and Co-Founder, Qventus
CEO and co-founder, DoorDash
Co-Founder, Brilliant Earth
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Upon completion of this program, you will receive a certificate of completion from Stanford Graduate School of Business.
Absolutely. The Launching a Startup program is not just a program on how to start a business, but is also an effective way to study entrepreneurship online. Through this program, you will learn about extensively researched strategies and methodologies proven by successful startup founders to help you transform your ideas into practical business models.
The Launching a Startup program provides an opportunity to learn entrepreneurship and study this field online. It is an ideal program on how to start a business. Participants will not only delve into developing a product prototype, interviewing potential customers, crafting a value proposition, creating a go-to-market strategy, but also master how to sidestep common entrepreneurial pitfalls. The hands-on learning this program provides is invaluable when starting a business.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.
Participants must be 18 years old or above to apply to this program. Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English, is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography—leading to a very rich peer learning and networking experience.
Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and demonstrating an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter or resume or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up to seven days after the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well. Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.
Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.
Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Program fees for Emeritus programs with Stanford Graduate School of Business Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
