Explore a variety of marketing analytics resources in our marketing and advertising resources hub

Explore the future of customer experience and personalization with our Reimagine Marketing podcast series, available on your preferred listening platform.

Interactive Assessment

Are your marketing efforts paying off?

Evaluate your digital marketing maturity to better understand the state of your customer analytics capabilities with this interactive assessment developed by SAS and Accenture.

Explore marketing-related e-books, white papers, webinars and more

To browse resources by type, select an option below.

• • Select Resource Type
  • Analyst Report
  • Article
  • Benchmark Brief
  • Blog Post
  • Book Excerpt
  • Book Excerpt
  • Case Study
  • Customer Story
  • E-Book
  • Executive Brief
  • Fact Sheet
  • Industry Overview
  • Infographic
  • Infographic
  • Interview
  • Overview Brochure
  • Partner Brief
  • Product Brief
  • Research
  • Series
  • Service Brief
  • Solution Brief
  • Use Case
  • Video
  • Video
  • Webinar
  • White Paper
  • White Paper Navigating the uncertain world of third-party cookies
  • Customer Story Leading cruise line personalizes passengers’ onboard experience in real time
  • Analyst Report SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024
  • E-Book The insurance data and AI revolution
  • Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
  • Customer Story Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
  • White Paper Creating Meaningful Data-driven Customer Journeys
  • E-Book Personalized advertising that you control
  • White Paper Improving HCP Engagement with Digital Analytics
  • Analyst Report SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
  • E-Book Cracking Tomorrow's CX Code
  • White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
  • E-Book The Path to a Single Customer View
  • Analyst Report The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
  • Customer Story Predicting real-time insurance needs with hyperpersonalization
  • Customer Story One airport operator is making every journey personal for passengers
  • Customer Story Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
  • White Paper Cracking Tomorrow's CX Code
  • Analyst Report SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
  • White Paper Banking in 2035: global banking survey report
  • White Paper Banking in 2035: three possible futures
  • White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
  • Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
  • Customer Story Protecting nature with dollars and sense
  • Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketing
  • Customer Story Integrated marketing improves results for marketers and customers
  • Customer Story A customer connection is the special ingredient
  • Customer Story Finland’s top retail bank applies AI to improve customer service and credit scoring
  • Customer Story Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
  • Customer Story Maximizing the reach and impact of an eHealth hub
  • Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioning
  • Customer Story Reaching 3.6 million football fans via comprehensive marketing analytics
  • Customer Story Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
  • Article The 5 new rules of retail
  • Article 3 ways to rethink retail forecasting and demand planning
  • Article Reimagine marketing: Today, tomorrow and in times of disruption
  • Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360
  • Customer Story Using customer intelligence to optimize advertising sales
  • Article Customer data platform: What it is and why it’s important
  • Article Your customers aren’t afraid of new technologies. Are you?
  • Article Tread carefully with customer data platforms
  • Article Marketers and privacy
  • Article Digital transformation for SMBs
  • Article Five trends that will reshape customer experience
  • Article Under siege: Improving customer experience in banking
  • Customer Story Predictive analytics and AI deliver a winning fan experience
  • Customer Story Telecom calls on automation to improve market position
  • Article IoT: The customer experience accelerator you can't afford to ignore
  • White Paper The Real-Time and Predictive Commerce Playbook for CMOs
  • Article What big data has brought to the privacy discussion
  • White Paper Keys to robust credit risk modeling and decisioning for better customer experience
  • Article Effective real-time marketing
  • White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
  • White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
  • Article Contextual engagement
  • Article Data and the customer experience
  • E-Book How Can Retailers Satisfy Today's Customers?
  • White Paper Data and the customer experience
  • Article How to improve your AI marketing skills
  • Article Building confidence in your customer experience
  • Article AI marketing: What does the future hold?
  • Article Three ways to improve real time marketing results
  • White Paper Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
  • White Paper Beyond The Campaign
  • Article Customer journey analytics goes mainstream
  • White Paper Using Data to Create Outcome-Based Customer Experiences
  • White Paper The Internet of Things: Marketing’s Opportunities and Challenges
  • White Paper Power your digital transformation with guided analytics
  • E-Book How Customer Intelligence Is Energizing the Utilities Industry
  • White Paper Using Big Data to Enable the Omnichannel Retail Experience
  • Article What is marketing automation?
  • Article Real-time customer engagement is the future of experience management
  • E-Book White Paper Tomorrow's telco
  • E-Book Improving Customer Experience
  • Article The marketing analytics must-haves
  • Article Harnessing the martech advantage
  • White Paper Getting to Why in Omnichannel Marketing Attribution
  • White Paper Marketing attribution: Giving credit where credit is due
  • White Paper Improve Customer Experience with Actionable Artificial Intelligence
  • Article R 'Ray' Wang: A conversation with a digital disruptor
  • Article IoT: The next best thing to reading your customer’s mind
  • Article Marketing for the midmarket
  • White Paper Redefining Brand Performance for the 21st Century
  • Article Linking data to the customer journey
  • Series The value of marketing metrics at Visa
  • Article Putting you at the frontier of the fan experience
  • Series Digital transformation: Moving from handshakes to householding at Comerica
  • White Paper Data Elevates the Customer Experience
  • Series Brand equity has a big role in RCI's strategy
  • Article Marketing operations: Five core competencies you must master
  • Article Customer journeys: How to be ready when customers visit
  • Article Customer journey management: Eliminating missed opportunities
  • Article Small but mighty: Modern marketing for the midmarket
  • White Paper Operationalizing and Embedding Analytics for Action
  • Customer Story The right offer every time
  • Article The marketer's dream: Harmonic convergence
  • Article Customer segmentation for the new digital experience
  • Article Using data to control unruly hotel pricing
  • Series The customer journey: Finding the buy signal
  • Interview Q&A: What's your level of digital marketing maturity?
  • Interview How do you know if you’re ready for Hadoop?
  • Series The customer journey: Why you need journey maps
  • Article Keeping your customers happy with assortment optimization
  • Article The modern marketing leader: Is your CMO ready?
  • Article Customer loyalty in a digital world: A new approach
  • Customer Story Optimization delivers more revenue while slashing marketing costs
  • Article Four multichannel marketing strategies that deliver exceptional customer experiences
  • Article Marketing measurement do's and don'ts
  • Article Out of size, out of mind
  • Article Empty shelves: The retail analytical talent deficit
  • White Paper The Architecture and Security of SAS® Marketing Operations Management
  • Article Building a high-performance marketing engine
  • Article Moving beyond the ad server
  • Article The first step in building a better customer experience
  • Video Brian Solis on making business more human
  • Article The era of gargantuan data
  • Article Marketing optimization: Five lessons learned at a major US bank
  • Article Seven characteristics of the modern consumer
  • White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
  • Article Improving customer experience with digital marketing
  • Article Five content strategy lessons from ANZ Bank
  • Article Three tips for data-driven marketing from the Las Vegas Sands
  • White Paper Unleashing the Power of Text Analytics for Travel
  • Article Four ways Vail Resorts creates epic experiences
  • Article Do marketers need real-time analytics
  • Article The digitization of everything – its impact on the buyer’s journey and marketing’s role
  • Article A lesson in customer service from Chick-fil-A President Dan Cathy
  • Analyst Report White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
  • Webinar Enhance the Customer Experience and Create Value for Your Stakeholders
  • Webinar Make Better Decisions With Analytically Driven Marketing
  • Webinar Customer Experience Lessons Learned in a Pandemic: Notes From Retail and Beyond
  • Webinar Empathy and Understanding: Driving Loyalty Through Data and Analytics
  • Webinar Going Beyond CDP To Succeed in the Hybrid Digital/Physical World
  • Webinar Managing Customer Identity Data to Create a Better Customer Journey
  • Webinar Digital Transformation Session 2: Giving People What They Need to Succeed
  • Webinar Experience 2030: Future-Proof Your Customer Strategy
  • Webinar Transform CX to stand the test of time
  • Webinar Master agility and automation for lasting CX advantage
  • Webinar Holistic CX Measurement: How to Reflect Loyalty and Business Value Metrics
  • Webinar Real-Time Analytics in Communications: Deeper Customer Insights. Better Customer Experience.
  • Webinar How to Measure Operational Effectiveness and ROI in Today’s Global Environment
  • Webinar AI-Enriched IoT Analytics: Shaping the Future of Customer Experience
  • Webinar Optimize CX by Embedding AI Into Your Marketing
  • Webinar Marketing in 20: The Digital Customer
  • Webinar Banking Under Siege: Avoiding the Trust and Customer Experience Collision Course
  • Webinar Breaking through common barriers to digital marketing success (Part II)
  • Webinar Data and AI: Accelerators of Banking CX
  • Webinar Data Management and Real-Time Customer Experience
  • Webinar Content Marketing in the Age of Uncertainty
  • Webinar Retail Reality: New Rules for Building Brand Loyalty in Times of Crisis
  • Webinar Unlocking Customer Insights and Driving Customer Experience in Retail
  • Webinar Engaging With Smart and Immersive Tech: Your Customers Are Ready – Are You?
  • Webinar Hands out of the cookie jar! Satisfy your sweet tooth for customer insights – without cookies.
  • Webinar Is Customer-Centric Data Privacy an Oxymoron? Your Customers Don’t Think So.
  • Webinar Confident decisions at every stage of the customer journey
  • Webinar CX to the Power of AI: How to Use AI for Maximum Loyalty
  • Webinar Privacy + Trust: The New Measures of CX
  • Webinar Loyalty Programs are Out. Loyalty Brands are In.
  • Webinar Digital Transformation Session 3: The Data Factory Approach
  • Webinar Connecting With the New Digital Customer
  • Webinar Breaking through common barriers to digital marketing success
  • Webinar The Modern-Day Boardroom Conversation: The Evolving Nature of Trust
  • Webinar Alignment: The Harmonic Convergence of Banking CX
  • Webinar Digital Transformation Session 1: Putting Customer Experience Front and Center
  • Webinar Real-Time Analytics in Banking: Deeper Customer Insights. Better Customer Experience
  • Webinar The Interplay of Analytics With Strategy, Art and Experience
  • Webinar Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience.
  • Webinar Mastering Decisioning to Stay in the CX Game
  • Webinar Evolving Customer Experience for Manufacturers in 2021
  • Webinar Did COVID Bring an End to Customer Loyalty? What Smart Marketers Do to Keep Customers Coming Back
  • Webinar How the Smartest Companies Align Their Brand to Customers’ Worldview
  • Webinar Marketing in 20: Digital Trust
  • Webinar For Marketers and CX Pros, What's the Right Balance Between Automation and Empathy?
  • Webinar From Mad Men To Madtech
  • Webinar How to Increase Speed to Analytics-Driven Decisions: SAS® Viya® With SingleStore
  • Webinar How Do I Use SAS® Intelligent Decisioning?
  • Webinar Take Back Control of Your Advertising Efforts: Here’s How
  • Webinar Quantifying the Impacts of Clinical Intervention Programs Using Propensity Score Matching in SAS®
  • E-Book Brilliant decision?
  • E-Book Operational Marketing: From Hard Work to Heroic Performance
  • E-Book Retail Experimentation: The New Fundamentals
  • E-Book Strategic Marketing: From aspirational to exceptional customer experience
  • White Paper AI and analytics are powering a demand planning and customer experience revolution
  • White Paper SAS Experience 2030
  • E-Book The Secrets of Delivering Exceptional Customer Experience
  • White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
  • White Paper Experience 2030: Pulse Report
  • White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
  • White Paper Experience 2030. The Future of Customer Experience is. NOW!
  • E-Book In-the-Moment Marketing
  • White Paper SAS - Hospitality Provider
  • White Paper Delivering Experiences That Win Business and Build Loyalty
  • E-Book Planning For CDP Success: A guided journey for choosing a customer data platform
  • E-Book Customer experience - now and into the future
  • White Paper Where does marketing stop and advertising begin?
  • Customer Story Hyper-personalized offers help consumer finance company elevate the customer experience